Apple is turning Apple Music into a karaoke camera. iOS 27.3 introduces Selfie Sing, a feature that lets users record video of themselves singing along to a track while the lyrics scroll on screen.

According to MacRumors, the mode includes a selfie camera view that overlays lyrics as you perform, plus a dedicated Selfie Sing playlist surfacing songs suited to the format. It's a clear evolution of Apple Music Sing, the 2022 karaoke feature that added adjustable vocals and real-time lyrics — this version simply adds you to the frame.

The strategic read isn't subtle: short-form singing videos are a staple of TikTok and Instagram, and Apple is building the capture tool directly into its music service rather than ceding that behavior to social apps. Whether users want their karaoke attempts recorded is another question, but as a retention play for Apple Music subscribers — and a differentiator against Spotify, which has no comparable video feature — it's a low-cost swing. Selfie Sing arrives with the iOS 27.3 update.