Bill Simmons has picked a fight with the hottest player in basketball. On his podcast, the longtime analyst and self-professed Celtics fan blasted Luka Doncic's in-game behavior, calling the Lakers star 'the most insufferable he's ever been' and, per one report, comparing him to Gordon Ramsay in the course of the rant.

The timing is what has fans fuming. Doncic is off to the best start of his career, leading the NBA with a career-high 38.3 points per game through seven games, per Yahoo Sports, while the Lakers have stacked up wins to open the 2026-27 season. Simmons' complaint centers not on Doncic's production but on his constant demonstrative behavior during games.

The reaction online was immediate and brutal. Fans piled on Simmons, with responses ranging from 'Revoke this clown's (MVP) vote' to pointed reminders that he's a 'Celtics fan BTW,' framing the criticism as bias rather than analysis.

Simmons has a long history of needling non-Celtics superstars, and Doncic's scoring tear gives this round an obvious subtext: if the numbers hold, the MVP conversation — and the voters in it — will keep this feud alive all season.