Two upcoming anime films are cross-promoting: Expelled from Paradise: Resonance of the Heart and Girls Band Cry the Movie have released a collaboration video and visuals pairing the projects.

The common thread is the studio — Toei Animation is handling animation production for both films. That shared pedigree makes the tie-up a natural marketing play, putting the sci-fi follow-up and the band drama's theatrical outing in front of each other's audiences.

It's an unusual pairing on paper: Expelled from Paradise returns to the CG sci-fi world of the 2014 original, while Girls Band Cry brings its acclaimed music-driven character drama to the big screen. The collab materials lean into that contrast, and for Toei the joint push doubles as a showcase of the studio's range heading into both releases. Cross-promotions between unrelated films remain relatively rare in anime, which should give the shared video and visuals extra reach as the two movies build toward their theatrical runs.