Fortnite's pirate-themed season just made its boldest move yet: the new Pirate Shop unlocks the entire item shop for free, according to Push Square.

The giveaway lands in the middle of Fortnite's One Piece crossover season, which has filled the battle royale with pirate content and clearly struck a chord with players. Battle Royale has now topped five million concurrent players, a massive figure even by Fortnite's standards.

Free access to the full item shop is the kind of promotion Epic rarely runs — cosmetics are the game's core revenue engine — which suggests the studio is leaning hard into the crossover's momentum to pull lapsed players back in. Between the One Piece tie-in, the pirate theming, and now a no-cost loot bonanza, this season is shaping up as one of Fortnite's biggest player-acquisition pushes in recent memory. Players will want to grab what they can while the Pirate Shop lasts.