Take-Two didn't put a number on it, but the direction is unambiguous: GTA 6 pre-orders are tracking "far above our initial expectations," CEO Strauss Zelnick said on the company's Q2 2027 earnings call, per Eurogamer and Kotaku. Zelnick added he's confident the game will "set a new baseline" for the publisher.

The launch arrives next week, and Push Square notes actual pre-order figures won't be disclosed until after release. What is on the record: GTA 5 has now sold 235 million copies, a staggering tail for a 2013 title that keeps moving units even as its successor looms.

The pre-order signal matters because expectations were already enormous — GTA 6 is widely framed as the biggest entertainment release of all time. Outperforming internal forecasts on top of that suggests Take-Two's next earnings call will be less about whether the game delivered and more about how far the new baseline sits above the old one.