The Idoly Pride smartphone game is shutting down, with service set to end on March 1, according to Anime News Network.

The game launched in June 2021 on iOS and Android, meaning it will close just short of its fifth anniversary. The title was part of the broader Idoly Pride multimedia idol project, which also spawned an anime series, and the game served as a central pillar of the franchise's fan engagement.

Service-end announcements like this typically come with a wind-down period during which paid currency sales stop and final in-game events run their course, giving players a few months to see remaining content before the servers go dark. It's a familiar arc for mobile idol and gacha titles, where even well-liked games face steep ongoing costs and a crowded market.

What the shutdown means for the wider Idoly Pride project hasn't been detailed, but the March 1 date gives fans a clear horizon for the game itself.