Itch.io is cleaning house. The indie game storefront has deleted what it described as "a couple terabytes of AI slop" — a purge aimed at the surge of low-effort, AI-generated uploads clogging the platform, Kotaku and GamesRadar+ report.

The deletions come paired with policy. Itch.io is enforcing AI disclosure requirements so creators must flag generated content, and it has added a new search filter that lets users exclude AI-made games entirely — a feature shoppers on larger storefronts have been asking for as Steam wrestles with its own flood of clones and spam.

The platform didn't mince words about the problem, either. "Just because you can upload 10 terabytes of poorly optimized AI generated models doesn't mean you should," the company said, per GamesRadar+. For a storefront whose identity is built on hand-made indie work, the move is as much brand defense as moderation: itch.io is betting that curation and transparency are what keep its community from drowning in generated noise.