The AI flood has numbers now. Itch.io confirmed that the number of new game pages created daily on the platform has doubled in the past two months, according to Polygon — a surge the report ties to AI-generated content swamping gaming storefronts.

Itch.io has long been the home of experimental and small-scale indie work, with famously low barriers to publishing. That openness is exactly what makes it vulnerable: when generative tools can spit out playable-ish projects at volume, a storefront with minimal gatekeeping absorbs the brunt.

The doubling figure gives concrete shape to what indie developers have been complaining about for months — that discoverability on open platforms is eroding as low-effort AI output crowds listings. How itch.io responds, whether through moderation, labeling or ranking changes, will be closely watched by the indie community that depends on the storefront for visibility.