The New York Times Company is in exclusive negotiations to acquire Letterboxd, the social network for film lovers, for around $330 million, according to reporting by The New York Times itself.

The deal would extend a well-established Times playbook: buying beloved niche products and folding them into its subscription bundle. The company has spent years assembling an ecosystem beyond news — games, cooking, product recommendations, sports — each acquisition adding a habit-forming product that gives subscribers another reason to stay.

Letterboxd fits that mold neatly. The platform has grown from a cult tool for cinephiles logging their watches into a mainstream cultural fixture, complete with celebrity accounts and four-favorites interviews on red carpets. Its users are engaged, opinionated, and loyal — exactly the kind of community that subscription businesses covet.

Exclusive negotiations are not a closed deal, and the reported price could shift before anything is signed. But if it closes near $330 million, it would rank among the Times Company's larger bets on owning the places where enthusiasts gather, not just the journalism they read.