Prime 1 Studio has revealed a life-size figure of Marin Kitagawa, the cosplay-loving heroine of My Dress-Up Darling, priced at ¥1.32 million — roughly the cost of a used car, aimed squarely at the series' most devoted collectors.

Pre-orders are already open through Prime 1 Studio's official online store. Full-scale anime figures remain a rarefied corner of the merchandise market, typically reserved for franchises with proven staying power, and Marin has been one of the most merchandised anime characters since the series' 2022 debut.

The reveal underlines how much commercial momentum My Dress-Up Darling still carries following its second season, with Shinichi Fukuda's manga and CloverWorks' adaptation continuing to drive a steady stream of high-end collectibles. For most fans this one will stay a showpiece to admire from afar — but its existence says plenty about where the franchise sits in the merchandising hierarchy.