Spider-Man: Brand New Day isn't finished with theaters yet. Sony is planning an extended rerelease of the 2026 blockbuster, complete with new footage, Polygon reports — a move aimed at squeezing more life out of a film that has already grossed $2.5 billion.

The strategy is familiar but rarely deployed at this scale. Extended cuts and rerelease windows have become a reliable tool for studios looking to pad the totals of their biggest earners, and few films this decade have earned at Brand New Day's level. Adding fresh footage gives fans who already saw it a concrete reason to buy another ticket rather than simply rewatching at home.

Polygon's framing — that the film 'isn't done dominating movie theaters' — captures the calculus. At $2.5 billion, Brand New Day sits among the biggest cinematic hits in the character's history, and every additional theatrical week compounds that total.

Details on timing and exactly what the new footage contains will determine how big the second wave gets.